During the campaign for 'Twilight of the Innocents', Ash went on and on about how they weren't going to release traditional albums anymore, that singles were the way to go and that the next time we heard from them it was going to be in a series of singles.
Nice thought, but I was sure they - as many other bands have in the past - go back on their word and sometime about now we'd have a new Ash full length in our hands.
Well, thanks for proving me wrong boys - no really, I love singles series' so I'm very excited about this. Today, or yesterday, or a few days ago I'm not really sure, Ash sure enough posted the first in a string of single-only tracks on their website. Called "Return of White Rabbit", it is immediately better than anything from the last album - I think it is what they were trying to do with "You Can't Have It All" but weren't really able to get across.
According to the release, a new series of singles collectively known as the A-Z singles will be released starting in September on digital download [paid or unpaid, it wasn't specified, but I'd imagine the freebie is a one time/launch only deal] and super limited 7". [Those are going to be fun to track down...] The word is "Return of White Rabbit" is separate from those releases, though it will also be getting a 7" release in June.
With the quality of this track, I cannot wait. Ash is back, oh yeah.